Episode 22 of the Orbit podcast is now live! To keep up to date with insights and news from Hg - make sure you following us on LinkedIn and Twitter and sign up to our Newsletter!

The role of a software Chief Growth Officer encompasses a range of functions, from product marketing to pricing to sales, which report on a wide range of metrics. Getting these functions to work together can create a growth engine for your business. But how do you measure it? How do you optimize it? In a dynamic digital world, we can look at revenue growth right through from lead to revenue, but many businesses are stuck reporting function by function.

In the latest episode of Orbit, Hg’s Head of Portfolio Growth, Mark Fulford speaks to Operating Partner, Jolanta Pilecka on building a holistic Growth Framework to grow a business efficiently and effectively.

Listen now: https://hgcapital.com/insight/building-a-growth-engine-an-orbit-podcast/

Listen to the full series here, on Spotify or Apple Podcasts